.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness label has onboarded Indian cricketer KL Rahul as a company ambassador and a financier in the company, it shared with ETRetail.Without disclosing the exact percentage of risk the cricketer has actually taken, the company mentioned it is actually a substantial as well as strategic investment.This cooperation intends to take advantage of KL's enormous popularity, specifically among youth and health and fitness aficionados, to expand Boldfit's reach into untapped markets and also demographics all over India.Sharing regarding the brand's growth strategies, Pallav Bihani, owner and chief executive officer of the company claimed, "Our team are actually going all-in on extending our activewear as well as shoes groups, which are actually readied to redefine the fitness market. These sectors are our future development motors." Currently, fitness as well as doing yoga extras drive the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand obtained a revenue of Rs 73 crore. With calculated campaigns and also this alliance, the label intends to reach an income of Rs 500 crore through FY26. Established in 2018, it currently serves over 1 crore clients each year and also targets to broaden this grasp to 5 crore through this collaboration. Likewise, it is actually boosting its own source establishment structure to make sure rapid distribution and also steady product availability.Looking forward, the D2C start-up counts on an eruption in on the web web traffic, social networks engagement, and also greater sales around our flagship groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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