Columns

Google starts delivery locally-made Pixel smartphones coming from its assembly-line production, ET Retail

.Google.com has actually begun delivering locally made Pixel mobile phones from its assembly-line production, the firm claimed Monday." Thrilled to declare that the initial of our Made in India Google.com Pixel8 units have actually begun spinning off the assembly line," Google India declared in a social networking sites article. The business had actually introduced strategies to make Pixel phones regionally in Oct 2023 at its Google.com For India event.According to sector execs, the phones are actually being actually helped make by a wholly-owned subsidiary of Taiwanese agreement manufacturer Foxconn, phoned Wow Technician." This is actually a tiny batch created after a significant test development in Chennai. Foxconn will definitely be increase production of the upcoming new variation, screening for which is under procedure," a sector exec knowledgeable about the advancement informed ET.Google was actually the only international smart device company missing coming from India's fast-scaling mobile phone production organization which includes major brand names such as Apple and also Samsung that become part of the government's production-linked reward plan and exports sizable quantities of mobile phones away from India.Google carried out certainly not indicate the number of phones it plans to make in India, or even whether it will be shipping coming from India." Our experts are happy to reveal today that the very first of our Made in India Pixel 8 units have actually begun rolling off the assembly-line production. Beginning with these in your area produced Pixel phones that will certainly soon be actually available on our a variety of circulation channels, we are actually dedicated to consistently supplying on our commitment to carry the magic of AI and also our best-in-class electronic camera experience on these tools to folks throughout the country," Google.com mentioned in feedback to ET's e-mail finding more information.Earlier in Oct 2023, senior vice president Rick Osterloh had actually revealed that Google has actually partnered along with international and also residential manufacturers to produce the gadget in India." This is an early measure towards growing the development listed here to satisfy the nearby need for Pixel devices," Osterloh possessed said.Google currently has a minuscule market cooperate India. According to Counterpoint Research, Google possessed a 0.4% market share in Q2 2024, expanding coming from 0.25% in 2023. Nonetheless, need for Pixel units is counted on to increase three opportunities through 2025, along with many of the growth expected in the second fifty percent, Tarun Pathak, investigation supervisor, Counterpoint mentioned." Google is likely to acquire momentum from GenAI and also video camera capabilities. Additionally, the channel growth and also local area manufacturing indicates far better pricing of the brand-new products. Google.com likewise has a likelihood to acquire cooperate the business portion," Pathak mentioned.
Released On Aug 13, 2024 at 07:52 AM IST.




Participate in the community of 2M+ field experts.Sign up for our newsletter to receive latest insights &amp evaluation.


Download ETRetail App.Obtain Realtime updates.Conserve your much-loved posts.


Check to download and install App.